The winner of the Scratch Snap nail art contest for February is Karolina Paradowska of @nailsbykal_x. In a showcase of talent ...

Sometimes the best ideas are born out of necessity – and a little bit of lockdown creativity. Ellie Barnard's creative spark ignited in 2020, when she launched a press-on nails business from her ...

Scratch explores how award-winning nail artist & educator, Elena Maltseva, created the nails for the Nailympia 2026 marketing ...

New York Fashion Week (NYFW) took place 11-16 February, featuring over 60 runway shows and 46 designer presentations. As the ...

Prepare your business for the month of March with our roundup of dates to note... 1st: St David’s Day This event celebrates Saint David: the patron saint of Wales, on the day of his death in 589 AD.

This spring/summer, nail trends are encapsulating a variety of preferences. From delicate, fine line artwork and subtle ...

Do you seek a gel that offers exceptional sculpting control and creates a rigid, long-lasting nail structure? Discover ...

Check out entries to the 18 February 2026 nail art challenge from Scratch, in which techs were tasked with creating a design ...

Nail mentor, Hannah Clayton, shares how to identify clients that build a healthy business... There's a lot of talk in the nail industry about nightmare clients. I often talk about the late ones, the ...

You've seen leopard print looks, tortoiseshell tips and crocodile claws. Now, a new animal print is trending, and it might ...

The method draws on Alison’s 30 years of clinical experience in women’s skin health: knowledge that was compounded to create her bestselling book, Have a Magnificent Menopause. Meno Massage Method™ ...