Algorithm-chasing produces fragile SEO results. Audience-first SEO builds lasting visibility by creating content real people ...

AI Overviews are cutting organic CTR by up to 61% and paid CTR by 68%. How UK businesses can adapt by earning AI citations.

How to prepare your WordPress site for AI-powered search. Covers structured data, E-E-A-T signals and practical optimisation steps.

Google’s Performance Max bundles search, display, YouTube, Discover, Gmail and Maps into one AI-driven campaign. The catch ...

Breaking the law? That’s what happens when your website doesn’t work for disabled users. Web accessibility has moved way beyond nice-to-have territory and into genuine legal consequences for UK ...

February 2026 data reveals something most UK retailers haven’t picked up on yet. AI search optimisation stopped being just ...

If your paid search strategy begins and ends with Google, you’re probably not alone. Most UK businesses default to Google Ads because that’s where the volume is. It’s the obvious choice and, for years ...

Small marketing teams across the UK are under pressure to adopt AI tools quickly, but rushing into implementation without a plan creates more problems than it solves. A practical, phased approach to ...

For over two decades, SEO success has been defined by one thing: where you rank. Page one, position one, keyword by keyword. That model made sense when search engines were little more than lists of ...