Brooke Hahn joins guest host Odum Idika at SocialEast 2025 to discuss community marketing, user-generated content, and building brand loyalty beyond social media.

Will Yang joins guest host Odum Idika at SocialEast 2025 to discuss pocket production, smartphone marketing, and authentic content that performs on social media.

Cortina, the storytelling stood out. Emotion over spectacle. Ritual over hype. But the bigger shift may not be in the creative. It may be in how Canadians are watching. To explore that shift, ...

Tia Upshaw, Founder & CEO, Blk Women in Excellence (BWIE) Across Canada’s marketing and advertising industry, Black professionals are building brands, launching platforms, shaping culture, and driving ...

I can’t imagine.” It is one of the most common phrases we reach for when something feels too painful to fully process. It sounds empathetic. It feels supportive. But psychologically, it also creates ...

For years, health marketers have been told that compliance is a constraint. Regulations slow campaigns down, limit creative, and add complexity to an already crowded media landscape. But as privacy ...

Buzzwords aren’t the issue. Using them without a shared definition is. Most marketing teams have had the same experience: you’re in a planning meeting, someone says “we need an omnichannel approach” ...

Canada’s warmth is going viral. A heartfelt tourism ad from Quebec’s Eastern Townships recently captured hearts across North America with one simple message: hugs>tariffs. CNN Travel reported on the ...

When hundreds of marketers came together in Halifax this spring, SocialEast 2025 felt less like a conference and more like a reunion. Over three days, ideas flowed from the stage to the coffee lines, ...

Pinterest’s newly released 2026 Colour Palette offers more than visual inspiration. Built from billions of searches and saves, it reflects how consumers want to feel in the year ahead. For Canadian ...

Canadian marketers are under more pressure than ever to do more with less. Smaller teams, tighter budgets and rising expectations have made one thing clear going into 2026: showing up everywhere on ...

How Canadian brands showed up during Super Bowl LX, from No Frills’ Halfway Show to TD’s More Human platform, and why authenticity still cut through on the biggest stage in advertising.