AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...
As each holding company and agency rushes to assemble its own version of an AI-driven platform, Horizon Media is pitching its version, Blu, as kind of the anti-black box consultancy that helps clients ...
The U.K’.s Competition Markets Authority (CMA) has proposed new rules to give publishers more control over how Google uses their content in AI features like its AI Overviews. The upshot: publishers ...
The Super Bowl — arguably the industry’s most coveted ad opportunity — is back this Sunday. Already, advertisers have shelled out up to $8 million for a 30-second spot. Notably this year, marketers ...
TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...
After more than a year in limbo, TikTok can finally put the threats of a U.S. ban to bed, now that the deal between the American and Chinese governments has officially been ratified. On Jan. 22, ...
This article is also available in Spanish. Please use the toggle above the headline to switch languages. Visit digiday.com/es to read more content in Spanish. Pfizer ...
For better or worse, AI is changing the industry, which means even influencer marketing and creators are going to have to adapt. Which is why Digiday has charted what influencer marketing is expected ...
Though the Christmas party season is just around the corner, CMOs and agency partners are hard at work plotting out budgets and media plans for 2026. Ammunition for next year’s best laid plans can be ...
Generative AI tools crept closer to the uncanny valley this year as tools like OpenAI’s Sora or Google’s Nano Banana, have flooded the market. Marketers have higher expectations than ever for AI to ...
On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The ...
The creator economy is taking a closer look at creator affiliate programs, giving them more scrutiny than before. The move follows creator pushback against Honey, a PayPal-owned browser extension, ...
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