Publishers have worried for years about reducing their dependence on platform traffic. Now they have no choice. AI-powered search experiences are answering queries without sending users to publisher ...

SPO appears simple – maximize working media dollars and minimize waste. But generalized consensus masks a deeper truth, what SPO means, how it’s implemented, and what outcomes it drives vary ...

It’s here! The Advertising Week Europe agenda is officially live. From the Innovation Stage to the Spotlight Stage, we have curated a programme showcasing the industry’s greatest minds. Whether you ...

With CTV audiences splintered across thousands of app combinations, one screen still unites them all: the home screen. Antonia Faulkner, Head of Corporate Communications and Ads Marketing, Analytics ...

Last year, almost every conversation in our industry came wrapped in the same language. AI this. AI that. Big promises, loud certainty. We deliberately chose not to add to the noise. Not because AI ...

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P, who gives pop star Sabrina Carpenter the nudge she needs to DIY her own salty ...

Marketing has long been more art than science. Conventional wisdom was that thoughtful, engaging creative mixed with the right media plan would lead to revenue growth for the brand. Today, artificial ...

Chances are good you’ve grown up alongside the Snuggle Bear, the cuddly, comforting face of Snuggle fabric softeners. As a brand, Snuggle has been around since 1983 and its bear was created as a brand ...

The social media platform where brands are missing the most opportunities is, surprisingly, one of the oldest: YouTube. It’s the most powerful and misunderstood channel in the entire creator economy.

For years, click-through rate (CTR) sat at the center of every paid social dashboard. If people were clicking, the campaign was working. But social behavior has fundamentally shifted, and CTR no ...

Welcome back to Modern Marketing and Measurement. Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and ...

Bear with me here—Bad Bunny delivered the best ad of the Super Bowl. Not the best halftime show (who cares about that ranking?), but the best ad. Why? Because his show was conceptual from beginning to ...