When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The attitudes and priorities of the next generation of consumers are being shaped by an intense focus on a different set of dynamics from their predecessors. While Gen-X and Millennials navigated the ...

Awareness of ultra-processed foods is growing, but new research from the International Food Information Council finds consumers lack shared definitions — creating confusion and opportunity for food ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Ikea celebrated its 80th anniversary last year, having ...