It is a bold decision-maker that shuts down a project once it has started. Yet the much-quoted statistic – we can cite McKinsey in this instance – is that 70% of all major transformation projects fail ...

"Business transformation" is a hot topic in all sectors at the moment.And it's easy to understand why organisations are willing to embark on long term, multi-million dollar projects in order to ...

Before launching a technology-driven marketing transformation project, conduct an honest assessment of the status of your current processes, people, data, technology and culture. Marketing departments ...