Ring a Republican, dial a Democrat. A new social experiment in the form of a modified pay phone is hoping to unite warring ...

Often, it feels like humans are one bunch of totally unpredictable beings. So finding out the answers to questions about our behavior requires some serious measures. Would we go mad if we read too ...

What happens when a tech millionaire spends two decades trying to control how we behave online? For Millennials — it mostly worked. For Gen-X and Gen-Z? Not so much. They see the game. They’re not ...

EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors. The latter, which airs on Peacock in the U.S., has led to a ...

This video features a prank-style social experiment that creates a staged confrontation in a public setting. Watch how people ...

Bluesky is adding a dislike button as a way to signal the kind of posts you don't want to see in your Discover feed. The experiment is part of several new ideas Bluesky is exploring to a improve ...

In an experiment to reimagine how New Yorkers connect, a pop-up event in the city is asking people to put the selfies aside. The #BeInterestingChallenge, a pop-up event put together by Sophie and Eric ...