The new tool delivers privacy instructions to every registered data broker at once. Launched on Jan. 1, it is open to all California residents.

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The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...

Imagine walking into a store and a stranger knows your name, income, and recent medical visits. Creepy? That’s how data broker systems work. They gather information from public data, online accounts, ...

Use a loyalty card at a drug store, browse the web, post on social media, get married or do anything else most people do, and chances are companies called data brokers know about it — along with your ...

You’ve been planning on fixing your brakes and Googling auto repair shops. At the same time, you have been longing to buy butterscotch fudge ripple ice cream and searching for it on your Instacart app ...

There is big money tied to personal information, much of it bought and sold by data brokers. Now, a new California law is ...

If the ads you see in December feel a little too accurate, you are not imagining it. The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies ...

The California Privacy Protection Agency kicked off 2026 by launching a tool that state residents can use to make data brokers delete and stop selling their personal ...