A hand hygiene initiative that used positive deviance, a community-based social change strategy, led to a 33.3 percent increase in hand hygiene compliance and 43.2 percent decrease in the ...

Thomas Schares, MD, MBA, an anesthesiologist with Somnia Anesthesia who serves as chief of anesthesiology for Desert Regional Medical Center in Palm Springs, Calif., discusses the phenomenon known as ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

Deviance is one of the best ways to understand what's going on in the world. From the underbelly of the world of hidden lives, such as our recent work on self-injury, The Tender Cut, to the new ...

“When the sociologist Diane Vaughan came up with the term ‘the normalization of deviance,’ she was referring to NASA administrators’ disregard of the flaw that caused the Challenger space shuttle to ...