Ad spending continued its shift away from linear TV to streaming during this year’s upfront ad-buying season, but, thanks in part to the growth of free ad-supported streaming services (FASTs), buyers ...

NEW YORK—Even though a majority of people now watch TV with the captions turned on, a new study found that just 10% of global TV ads include accessibility features such as closed captions or audio ...

SAN FRANCISCO—Despite ongoing worries about the strength of the economy, a new report on U.S. advertising in the first half of 2025 by Samba TV indicates that large TV advertisers were continuing to ...