In context: Google began ramping up its crackdown on ad blockers last year when it started restricting YouTube video playback for people using ad-blocking software. The company is now expanding that ...

Hamid is a dedicated technology enthusiast with a deep passion for testing new gadgets. With over five years of experience in the tech field, he has honed his skills and knowledge in various areas of ...

Google started testing them in 2023 and found them lucrative. Google started testing them in 2023 and found them lucrative. is a senior editor and founding member of The Verge who covers gadgets, ...

For what it's worth, YouTube recently introduced a Premium Lite plan for $7.99/month that removes ads for most videos, excluding music content, Shorts, and when you search or browse.

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

"We want to emphasize that our terms don't allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let ...