Is your Yellow Pages advertising costing you money rather than making you money? Does it ever seem like the competition is getting all the calls? Or maybe that nobody is getting all the calls, and ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

If you’re a small business exclusively serving a local market, you probably think the Internet has little to offer as an advertising medium. And you may be right — for now. But the Net is changing.

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...