Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. A brand’s impulse strategy works in step with retailers to understand where to place a product ...

We all occasionally purchase something without a lot of thought, but a consistent pattern of impulse buying can put you at risk for financial strain, impacting your ability to save and potentially ...

Our recent study conducted with IHL, How Retailers Win Loyalty in an Omnichannel World, looks into the need for all retailers to take a firm hand in optimizing their inventory. But it’s physical ...