Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

Forbes contributors publish independent expert analyses and insights. I am a data analyst, marketer and founder of Westcott Multimedia. A record label's mindset and operational structure was ...

Similarly in 2024, Sony purchased the Queen catalog for $1.27 billion and the Pink Floyd catalog for $400 million, 3 which also included name, image, and likeness rights (commonly known as “NIL”).

In the 2006 book “Northern Songs: The True Story of the Beatles Song Publishing Empire,” journalist Brian Southall captured a music industry mantra: “For songwriters and publishers alike, the most ...

Duetti, a catalog acquisition company that works with independent artists, announced that it has secured $200 million in new ...

Thirty-five years ago, print media was having a renaissance. And the uncontested leader of the medium, with more cultural relevance than most magazines or books, was a clothing catalog, delivered free ...