Why can’t you stop spotting it? You check your progress during a workout, and you’ve clocked in 4 minutes and 44 seconds so far. Maybe you hit pause on a show you’re watching, and it’s right at the ...

Have you ever seen a sequence of numbers repeatedly - in this case, 444? Looked down at your phone and it's 4:44 p.m.? Or seen the price for a pair of workout leggings you wanted is now discounted to ...

You’re driving home from the supermarket listening to your favourite album. When you glance at the dashboard, you notice that the song playing is exactly 4:44 minutes long. That’s random, because ...

You’re driving home from the supermarket listening to your favourite album. When you glance at the dashboard, you notice that the song playing is exactly 4:44 minutes long. That’s random, because ...