Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...

Marketing is becoming an increasingly data-driven subject, inspired by companies seeking to become more personalized and segmented with their data to target customers better, but also by institutions ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Marketing analytics are responsible for influencing just over half (53% ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Data has become both a blessing and a curse for marketers. Customer data has never been so plentiful. Consumers sign up for loyalty programs, shop online and get products delivered to their doors.

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

People + Data = Better. It’s a not-so-new principle my team and I are applying at LeadsRx, the company I co-founded in 2015. We’ve always emphasized human involvement — be it through interaction with ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...