Sessions don’t tell the full SEO story in AI search. Engagement metrics reveal whether content actually satisfies user intent ...

Big data is a term that has been around for many years. The list of applications for big data are endless, but the process stays the same: capture, process and analyze. With new, enabling verification ...

Keyword positions are no longer the best way to measure SEO success. There have been so many changes to Google’s search ...

SOCi, a marketing cloud platform provider, is launching Genius Search Metrics, an enhancement to its Genius Search that lets businesses track the impact of search optimizations on their local search ...