Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

This is the fundamental question that all prospects you meet with are going to ask you, if they are not already thinking about this question before taking a meeting. How you and your company respond ...

Can everyone in your company articulate your value proposition consistently and concisely in 30 seconds or less? O.K., that’s a difficult question for any company to answer “yes” 100% of the time. Let ...

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

As healthcare costs continue to rise and margins remain under pressure, Houston-based Memorial Hermann Health System is leaning into value-based care and direct-to-employer strategies to slow spending ...

Cindy Machles is CEO and Co-Founder of Glue Advertising & Public Relations and a recognized expert in global branding and entrepreneurship. The world of work is being rewritten in real time.

UK’s property value hotspots of last year revealed by study - Zoopla said around half of the UK’s homes saw increases in ...