Universal Studios Orlando - I Want Twelve years after Universal Orlando opened its doors in Disney World’s backyard, the theme park resort aired its first Super Bowl spot during the 2002 title game.

Universal Orlando launched a new ad campaign, "This Changes Everything," debuting during Super Bowl LX, highlighting its four theme parks and focusing on personal experiences.

Add Yahoo as a preferred source to see more of our stories on Google. Universal Destinations and Experiences’ 2026 Super Bowl spot aims to transform guests and how they experience the Florida parks.

Editor's note: Rate the best and worst 2026 Super Bowl commercials with USA Today's Ad Meter. Universal Orlando's 2026 Super Bowl commercial pitches the resort as a standalone destination, advertising ...

Universal Orlando’s new ad campaign has a prime position during the Super Bowl broadcast Sunday. The series, dubbed “This Changes Everything,” includes a 60-second spot titled “Lil’ Bro” that airs ...

Universal Destinations and Experiences' 2026 Super Bowl spot aims to transform guests and how they experience the Florida parks. Dubbed "Lil' Bro," the 60-second in-house Super Bowl LX ad will air on ...