“What you should be doing is curating your life with the things you love, buying things with intention and being mindful of what you bring in next,” one TikTok user said. TikTok On TikTok, most people ...

"Underconsumption core" showcases the old items that people are still using. The trend follows other recent pushes on social media to normalize not spending, such as "loud budgeting" and ...

In recent weeks, the concept of “underconsumption core” has gone viral on TikTok — the land of influencers, shopping hauls and short-lived fads. It echoes an earlier trend in which users discouraged ...

An influencer’s raison d’etre is influencing their followers to buy stuff — usually on behalf of a paying sponsor. That’s why it’s so surprising that “underconsumption-core,” an increasingly popular ...

Social media trends come and go, but underconsumption is hitting a nerve in the best way possible. From Reddit deep dives to TikTok hacks, people are rethinking how they consume – choosing to fix what ...

Spending less, it turns out, can be pretty trendy. Social media influencers are celebrating the art of consuming less. They are thrifting, sharing no-buy challenges and buying items with longevity in ...

Ever get the nagging feeling that there’s always someone trying to sell you something on social media? Needless to say, it can feel unnerving to watch influencers promote unnecessary products and ...

But despite my daughter's opinion — she's 16 — I know I'm not the only one fed up with the barrage of things I'm told to buy on social media. Which is why the rise of "underconsumptioncore" came as a ...

The rise of Underconsumption Core signals a cultural shift away from excess and toward intentional spending across ...

Social media influencers, big companies, and even supermarkets are constantly pushing shoppers to buy the newest product, but ...