When and how to use a trademark symbol depends on whether or not your trademark is registered with the U.S. Patent and Trademark Office, or the USPTO. Although there is a type of trademark symbol that ...

Trademarks can be a valuable asset to any business. Trademarks are the brand names, slogans, and logos that are used to create and build consumer awareness and recognition. When establishing a ...

A company works hard to create a widely recognized product identity -- such as the distinctive lettering of Coca Cola, or Nike's swoosh -- and protects its intellectual property by trademarking the ...

The short answer is that ™ is supposed to mean someone just thinks something is a trademark. ® is supposed to mean that a government trademarking authority has agreed that it could be a trademark and ...

Among the most common questions trademark attorneys are asked is what the differences are between the symbols ®, TM, and SM. When should such symbols should be used? Where should they appear? How ...

Though companies often place a high value on protecting their trademarks, some may be missing out on the opportunity to put others on notice of their rights by way of trademark symbols. For in-house ...

Take a moment and pretend you’re a search engine bot – It’s early in the morning. You are enjoying a fresh cup of coffee while reading the latest sitemap. (Yes, drinking coffee. Google Caffeine – a ...

Discover key differences between trade names and trademarks, their legal roles, and why registration matters for business branding and protection.

Sonia Katyal is the chancellor's professor of law and faculty co-director of the Berkeley Center for Law and Technology at the University of California, Berkeley. Updated May 4, 2016, 3:21 AM Years ...