NEW YORK — Today, Sportico and Athena Elite Sports announced the launch of Next Gen Sports Lab, a summer program designed to immerse high school students in the dynamic world of professional sports.

Sports Innovation Lab is a data, analytics, and insights leader trusted by global advertisers and sports bodies to deliver precision media targeting and optimize sponsorship strategy. The acquisition ...

Sports data and technology company Genius Sports has acquired fan data firm Sports Innovation Lab, the two sides announced on Thursday, building on Genius’ 2024 launch of an omnichannel marketing ...

For decades, access to sports has been limited for many communities of color, with barriers often extending beyond the playing field. This year, adidas is taking another step toward dismantling those ...