Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

Listen to this: Netflix is hoping audiophiles will upgrade to the $20-per-month Premium tier to gain access to the streamer’s full collection of content that supports spatial audio. Netflix initially ...

Rajesh started following the latest happenings in the world of Android around the release of the Nexus One and Samsung Galaxy S. After flashing custom ROMs and kernels on his beloved Galaxy S, he ...

If you’ve been in a movie theater recently, you may have noticed that the sound is a whole lot more immersive. That’s thanks to spatial audio, a type of surround sound. The most well-known version is ...

Though it was never mentioned during the Worldwide Developers Conference (WWDC) 2024 keynote, Apple will add a very cool new feature to its AirPlay streaming technology in the fall: support for ...

Here’s what the latest surround-sound tech means for you Written By Written by Contributor, Buy Side Geoffrey Morrison is a contributor to Buy Side. Updated September 19, 2024, 9:42 AM EDT $479 $239 ...

Apple says Spatial Audio gives artists the opportunity to create immersive audio experiences for their fans with true multidimensional sound and clarity. Dolby Atmos is an immersive audio experience ...

The future of music is spatial audio. That's what Sonos is declaring with its new Era 300 smart speaker. Spatial audio is the beginning of a new era for music, get it? With a distinct angled design ...

Samsung’s 2025 TVs and soundbars will be ready for YouTube videos that use the Eclipsa Audio format for 3D sound experiences. Samsung’s 2025 TVs and soundbars will be ready for YouTube videos that use ...

In the patent data, Apple says that producing three-dimensional (3D) sound effects in augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications is challenging because existing ...