The Advertising Regulatory Board (ARB) has dismissed a complaint by US multinational giant Colgate-Palmolive against health group Haleon, which it accused of running misleading adverts that its ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

The health and beauty category has slipped from first place in branded activity to a still healthy second place over the past year. The front-running brand, Johnson & Johnson, hasn't had it all its ...

Dental Student Ranking Toothpaste!! S-Tier: Crest 3D Colgate Optic White Renewal Sensodyne Extra White A-Tier: Rembrant ...

The sensitive toothpaste market has experienced growth due to increasing consumer awareness of oral health and the introduction of multifunctional toothpastes. Brands like Sensodyne, Colgate-Palmolive ...