When it comes to machine learning, there are some broad concepts and terms that everyone in search should know. We should all know where machine learning is used, and the different types of machine ...

All modern ad platforms now factor machine learning into their algorithms. Managing successful campaigns requires an understanding of the machine learning in each ad network. This Ask the PPC question ...

Learn Google search tips and advanced search tools to boost productivity search. Master operators, filters, and strategies ...

Google’s newest AI model isn’t just another incremental upgrade. Having had early access to Gemini 3, I have been able to put it through its paces and it really delivers. With Gemini 3, the company is ...

Over the years, Google has seemingly established a pattern in how it interacts with the web. The search engine provides structured data formats and tools that allow us to supply information to Google.

Learn about types of machine learning and take inspiration from seven real world examples and eight examples directly applied to SEO. As an SEO professional, you’ve heard about ChatGPT and BARD – or ...