Drop a brick in your toilet to use less water–seriously. These entrepreneurs will even send you one. Despite California’s record-breaking drought, and the fact that taps in some towns have actually ...

This post is part of a new series in which Phillip Haid, the cofounder and CEO of PUBLIC offers his thoughts on the best and worst of today’s cause marketing. This October a small not-for-profit ...

If every Californian dropped a brick in the toilet, according to founders of the Drop-A-Brick campaign, it’d save the state 67 million gallons of water a day. “The brick I dropped was the same size as ...

It’s a new approach to an old-school solution for a state gripped by severe drought: Place a brick in a toilet tank to conserve water with every flush. The new version, dubbed Drop-A-Brick 2.0, will ...

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