Early research points to the scaled opportunity for brands to connect with Gen Z consumers on Roblox via new and engaging ad formats Available today through Roblox’s self-serve Ads Manager4 and soon ...

Roblox has claimed that virtual performance by Bruno Mars attracted 12.8 million concurrent users inside the user-created ...

Online game platform Roblox has announced that immersive video ads are now accessible to all advertisers, allowing them to reach audiences aged 13 and up. This follows a six-month testing period that ...

After testing its video ads offering for the past six months with major brands and agencies like Walmart, Warner Bros. Pictures, and Dentsu, Roblox is opening up the opportunity to all advertisers.