At CES 2026, Roblox unveiled a significant expansion of its advertising platform, positioning the immersive gaming environment as a key channel for brands looking to connect with younger audiences.

TD Cowen lowered the firm's price target on Roblox to $70 from $77 and kept a ‘Sell’ rating. ・Roblox in a blogpost on Tuesday ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has millions of ...

Roblox has expanded its advertising platform as part of its efforts to position itself as a core marketing channel for brands ...

The company is far from the first fashion brand to appeal to gamers. Tommy Hilfiger, Gucci, Ralph Lauren and dozens of other labels have already gotten in on the frenzy. But in a ploy to reach a ...

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to connect with Gen Z and Gen Alpha fans of the sport. Feenix, known for ...

Despite its controversies, Roblox endures as one of the world’s biggest gaming platforms, with its recent developer-focused conference sharing its plans for the future. At the Roblox Developers ...

Roblox shares held steady as investors digest a Super League acquisition tied to Roblox marketing and Roblox's new age-check requirement for chat access.

Shares of Gen-Z favorite Roblox skyrocketed 52% within minutes of the online gaming platform's long-awaited public-market debut, propelling the firm's market capitalization to nearly 50% more than its ...

Kids are speaking out against Immigration & Customs Enforcement (ICE) raids in their own way — via video games! One passionate teen started a virtual protest against ICE on Roblox on June 12 after not ...