Retail media standards: Still a thing we’re working on! The tagline needs work. But the demand for IAB-based retail media standards is still growing. A year ago, ad tech vendors led by the startup ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

News about tariffs is inescapable this week as concerns about retail spending mount. In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. Before ...

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs ...

Amazon has a 75% share of retail media ad spend, according to eMarketer. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) Amazon's latest retail media announcement - ...

SALISBURY, N.C., March 11, 2025 (GLOBE NEWSWIRE) -- AD Retail Media, the retail media arm of the East Coast’s largest grocery retail group, Ahold Delhaize USA, is enhancing the way shoppers engage ...

Google gained support from an unlikely partner on Wednesday as Criteo announced a partnership with Google Search Ads 360 (SA360), the company’s enterprise search advertising platform. The deal makes ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with the aid of the e-commerce giant’s ad tech, per a company blog post and ...

Retail media — or should we say commerce media — has exploded into one of the fastest-growing opportunities in marketing. But with so many players, platforms and acronyms, where is it all headed? In ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...