As global markets enter a new era defined by regime instability, compressed liquidity, and rapid structural change, Helix ...

To get accurate quantitative research, you'll need a basic knowledge of statistics -- including the ability to select the right sample size, to choose random and representative data and to choose ...

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of ...

As financial markets grow more fragmented and less predictable, quantitative research firms are being forced to rethink how ...

Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics ...

This article is an on-site version of our The AI Shift newsletter. Premium subscribers can sign up here to get the newsletter delivered every Thursday. Standard subscribers can upgrade to Premium here ...

Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

Learn how open market operations and quantitative easing differ in scale and purpose, impacting economic growth and monetary ...

Will your customer choose you over your competitor? Should you target a different demographic? Are people satisfied with your employees? Market research is the only effective way to obtain the answers ...

Recently I moved from an engineering role into a product marketing role at my job. One of my responsibilities is to look into new technologies and products, and determine if its something that our ...