Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Marketing techniques vary from one industry to the next and, arguably, from one year to the next. However, like a well-made suit, the best marketing techniques never go out of style. Compelling ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

You’re only setting yourself up for disappointment if your music promotion goals don’t fit the scale of your project. The only way to be effective with your promotion is to set realistic goals that ...

Rather than the straightforward, metrics-focused presentations typically used to drum up support for a new idea, taking a more creative marketing-style approach to pitching may generate greater ...