Google is showing attributes from product feeds in Shopping ads. If you needed more reason to pay attention to all the attributes available for your products in your Google product feed, here’s one: ...

The success of each of the 27 million small businesses in the United States depends upon the ability of the business to create innovative products and communicate product attributes to likely ...

Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...

Attributes in business pertain to brands or products, companies and even employees. They can be best described as certain underlying characteristics that best represent all brands or businesses in the ...

GS1 US has released a new retail grocery industry guideline called the “GS1 US Guidance for Sharing Product Attributes via GDSN in Retail Grocery” for users of the Global Data Synchronization Network ...

Also contributing to this entry were Booz & Company senior executive advisors Shaun Holliday and Marc Robinson. In a previous blog post, we explained why sustainable consumer product introductions are ...