Amazon.com has been reassessing its private-label brand business and has discussed exiting that business completely as sales sag. The company has drastically reduced the number of items it sells under ...

Amazon is launching its own private label brand, Amazon Grocery, a move to challenge Costco and Walmart in the growing cost-conscious sales competition. Shoppers have continued to opt for more private ...

Unified brand brings together Amazon (AMZN) Fresh and Happy Belly customer favorites and new offerings "With Amazon Grocery, we're simplifying how customers discover and shop our extensive private ...

Amazon is launching a new private label brand, Amazon Grocery, that will bring together products from its Amazon Fresh and Happy Belly brands. Amazon Grocery will include over 1,000 groceries that ...

Amazon has cut its overall number of private label brands to less than 20, The WSJ reported Thursday. According to information disclosed in a 2019 legal proceeding, Amazon offered about 158,000 ...

Amazon continued to tinker further with its grocery offering on Wednesday when it introduced Amazon Grocery, a new private-label moniker that consolidates its existing Amazon Fresh and Happy Belly ...

Amazon is dropping dozens of its private label brands as it works to shore up profits and prepares for the potential of an antitrust lawsuit from the Federal Trade Commission (FTC), according to the ...

From home essentials to fitness gear, Amazon’s private-label products are proving that affordable doesn’t mean low quality.

Store-brand groceries have long been a smart way to cut food costs without sacrificing quality. Now, Amazon is expanding ...

Laura wrote about e-commerce and Amazon, and she occasionally covered cool science topics. Previously, she broke down cybersecurity and privacy issues for CNET readers. Laura is based in Tacoma, ...