Paying to get published has become part of the modern content economy, but pay-to-play isn't the problem. The problem is bad storytelling.

Find out the pros and cons of paid and organic social media marketing. Learn the right balance between both strategies.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

AI isn’t just tweaking paid media – it’s transforming it. What was once background automation is now driving entire campaign types and reshaping how users discover brands. AI has, in some ways, always ...

A telecom client recently came to us with a familiar problem. Their ad budget was performing, but no one could explain why. The reports were full of impressions and engagement metrics, but behind the ...

Alessio Alionço is the founder and CEO of Pipefy, a global leader in AI-driven low code business process automation solutions. The conventional marketing formula goes like this: Pour your money into ...

Single-channel experts? Getting left behind by most (non-enterprise) marketing teams. Hiring for experience only? There’s more to the top-tier marketer these days. Analytical vs. creative? There’s ...

Kim Komando is one of America’s most trusted voices in tech, with a massive national presence across radio, podcasts, email, and digital. Her top-rated talk show airs on 510+ stations and downloaded ...

Dentsu's iProspect unit has been named paid media agency-of-record for low-cost retailer Dollar General, as well as its DGMN media network. The assignment represents the integration of enterprise and ...

LAS VEGAS, Dec. 9, 2025 /PRNewswire/ -- MassMedia Marketing, Advertising, PR, a Las Vegas–based integrated marketing, advertising and public relations agency, announced today the hiring of Kristen ...