When Rwanda announced its partnership with Paris Saint-Germain (PSG) in 2019, many observers viewed it as a straightforward tourism promotion deal.The French football giants would display the "Visit ...

Arsenal have announced they will end the club's eight-year sponsorship deal with Visit Rwanda at the conclusion of the 2025-26 season. The sleeve partnership began in 2018 and the current deal is ...

Arsenal’s choice to conclude their sponsorship deal with Rwanda at the end of the 2025-26 season represents a notable moment in the club’s commercial strategy. The partnership, which began in 2018, ...