The world of bull riding and especially the PBR is mourning the loss of a beloved bull Cool Whip to a tragic set of ...

TAMPA, Fla. — Two-time PBR world champion Jess Lockwood of Volborg was the only rider to go 3 for 3 in Tampa this weekend to ...

Confession: prior to reporting the cover story of our Cowboy Issue, I knew very little about Professional Bull Riders, better known as PBR. Among the few things I did know going in was that Brazil ...

The Professional Bull Riders organization (PBR) is moving its 2026 World Finals championship back to Fort Worth due to the upcoming FIFA World Cup. Next year’s World Finals championship rounds will ...

The world of Western sports is in Fort Worth for the crown jewel of bull riding. The 2025 PBR World Finals begins Thursday, and some of the top contenders call North Texas home. As a professional bull ...

The Unleash the Beast finals will start at the famous Cowtown Coliseum in the heart of the Fort Worth Stockyards, on May 7 and will go through the 10. The finals will commence on May 14 and conclude ...

While much of Tampa was just waking up Friday morning, crews were already inside Benchmark International Arena, laying down ...

As the excitement builds, PBR Canada is set to launch its new season in Red Deer this week, marking the fifth consecutive year for this thrilling event. On January 31, fans can expect to see riders ...

FORT WORTH, Texas — Dickies Arena will once again host the 2026 PBR Unleash The Beast World Finals, the organization announced. The 2026 World Cup prompted organizers to move the event from AT&T ...