Distracted consumption means viewers are more likely to miss out on nuances. Therefore, media platforms no longer feel the ...

In a recent TikTok video with over 21 million views, a woman showed off what looked more like the inside of a Bath & Body Works than an average person’s shower. With dozens of jars of body scrubs and ...

Social media influencers, big companies, and even supermarkets are constantly pushing shoppers to buy the newest product, but ...

Add Yahoo as a preferred source to see more of our stories on Google. We've all seen people buy more than they need — but some trends go way beyond impulse shopping. So when u/Organic_Trash_6408 asked ...

"This will be my personality for a bit." Influencer sparks backlash with social media post showing off problematic behavior: ...

In this video essay, we explore how overconsumption became the aesthetic—from 1950s postwar shopping booms to 1980s mall culture and today’s TikTok haul economy. What began as a symbol of prosperity ...

Microtrends and viral “aesthetics” have dominated the beauty industry for years (are we circling back to clean-girl or ...

In the last few years, a new trend has emerged on social media: De-influencers. Instead of selling, de-influencers encourage their followers to stop buying things they don't actually need.

Many of us on social media know that we are not immune to the influence of a shopping haul or two. With fast fashion accelerating the pace of trend cycles and influencer-driven e-commerce platforms ...