Streaming video has rapidly become the most critical source of digital growth for local broadcast television. In 2024, Connected TV and over-the-top advertising surged to nearly 30% of all digital ...
Local political advertising is poised to boost advertising spend on over-the-top video environments, according to a case study released today by the video advertising platform SpotX and demand-side ...
As TV continues to converge with digital media, advertisers benefit the most from partners who understand both worlds. When ...
One of BIA Advisory Services’ top revenue opportunities for radio sellers is looking even more promising one month into 2025. According to new analysis from the group, marketers continue to reallocate ...
CESSON-SEVIGNE, France — Dec. 11, 2024 — Broadpeak®, a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced ...
As streaming grows across OTT environments, sophisticated dynamic ad insertion models are expected to meet a widely varying range of viewer and broadcaster expectations. However, well-executed ad ...
NEW YORK, NY, UNITED STATES, September 17, 2024 /EINPresswire.com/ -- Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data ...
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