Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories. Many brands use a technique called ...

Add Yahoo as a preferred source to see more of our stories on Google. Hellmann’s big Super Bowl ad this year stars Meg Ryan and Billy Crystal reunited at New York City’s iconic Katz’s Deli to re-enact ...

An evocative ad campaign for Keds sneakers in the 1990s had women reminiscing. "What size Keds were you wearing," prompted the ads, "when they stopped delivering milk? When your mother was the ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 14 hours 38 min ago 18 hours 28 min ago By Garett Sloane - 19 hours 21 min ago By Gillian Follett - 19 hours 57 min ago By Asa ...

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

On the field, the Los Angeles Rams and Cincinnati Bengals played a nail biter during Super Bowl 56, with the Rams emerging victorious. Off the field, Super Bowl advertisers were in a tough competition ...

Nostalgia is a way to restore cultural connection. Source: Inga Seliverstova/Pexels Another Super Bowl came and went, a show many commentators noted for its nostalgia, from the halftime show's homage ...

Tarah is an avid Nintendo fan of games such as Zelda, Pokemon,,Animal Crossing, as well as other titles like Stardew Valley. Hailing from Toronto, Canada,she is a freelancer who has been covering, ...

Familiar names such as GM, PepsiCo and Facebook are betting millions of dollars that nostalgic Super Bowl ads will connect with viewers during Sunday's big game. To reach key age demographics and ...

The first Thanksgiving Day NFL game had a commercial that was a blast from the past, and many were feeling nostalgic on social media. Oscar Mayer had an idea for the Detroit Lions-Chicago Bears game ...

Uber is returning to the Super Bowl for the third consecutive year with a 30 second spot featuring Sean “Diddy” Combs aimed at getting customers to sign up for its Uber One membership program. The ...

Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca-Cola’s “Meet Me at The Coke Sign” to public stunts by Nude by Nature, ...