Nike launched its own virtual world within the Roblox online video game platform. This is 'Nikeland', a space where players can interact in free sports games and use articles of the firm in their ...

Yes, the athletic footwear and apparel company finally sold off its non-fungible token (NFT) arm, RTFKT. This is a quiet end to an acquisition that once symbolized the company’s ambitious metaverse ...

Nike has acquired RTFKT — a company that creates digital artifacts, including “Metaverse-ready” sneakers and other collectibles — for an undisclosed amount. The RTFKT acquisition is the latest Nike ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec While the metaverse is often seen as a joke in 2025 because of low user counts and poor ...

The U.S. ad business lost jobs in May for the sixth month in a row. The overall economy added 139,000 jobs, showing modest but relatively steady growth despite worries about tariffs, inflation and ...