Does Nielsen have the power to bring a halt to the forces that keep shrinking the audience for cable TV? In the long term, no ...

“KPop Demon Hunters” viewership went up, up, up. According to end-of-year Nielsen data, the Netflix title is by far the ...

2025 was a good year for final seasons of streaming shows, with “Stranger Things” and “Squid Game” topping the Nielsen chart for the most-streamed original titles of the year. As part of their annual ...

Powered by Nielsen’s Streaming Content Ratings data, ARTEY Award winners are uniquely determined by the audience. Awards are ...

David Muir’s program notched an impressive Nielsen ratings victory for the week of Jan. 19, generating a total audience of 9 ...

Add Yahoo as a preferred source to see more of our stories on Google. Chris Smith/TheWrap/Nielsen Marking the latest iteration of TV ratings during the increasingly complicated and fragmented ...

New Nielsen-based research shows that adding audio to digital and OTT campaigns delivers an 11% lift in conversions while extending reach beyond major digital platforms.

As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...

The implementation of Nielsen’s Big Data + Panel ratings method has thrown a wrench in how TV viewership has been measured. And there is perhaps no television product that has been impacted more by ...