Maximizing Your Reach: The Power of Multi-Channel Marketing Automation in Modern Business. In the digital era, companies face the challenge of reaching consumers who are scattered across various ...

Editor’s note: this is the second in a two-part series. Read Part One here. Last week, we discussed how to tie mobile and social profiles to the customer lifecycle in order to deliver the right kind ...

Marketing attribution can be a little intimidating. Should you rely on first, last, or multi-touch attribution? How do you measure across multiple channels? How should you weigh your attribution model ...

Please Note: Blog posts are not selected, edited or screened by Seeking Alpha editors. Marketing software specialist smartFOCUS Group PLC (AIM: STF) said UK online travel and leisure retailer ...