Modern cheerleading is more than just pom-poms and megaphones. From grade school to college, many cheerleading squads use daredevil stunts in their routines, and the practice is raising safety ...

MEMPHIS, Tenn.--(BUSINESS WIRE)--Rubenstein Public Relations proudly announces, Jeff Webb, the visionary founder of modern cheerleading and a trailblazing business entrepreneur, is featured in the ...

Three cheers for Lawrence Herkimer, who did more than anyone to transform cheerleading into an art, a science and a multi-million dollar business. He died of heart failure on Wednesday in Dallas at ...