In a recent study published in the journal Nature Communications, researchers investigated whether post-encoding ripples improve emotional memory through amygdala-hippocampal memory restoration or ...

Don't sweat forgetting names; it's normal! Your brain prioritizes what's important, and names often lack context, making them ...

A. Overview of hippocampal dynamics during movie watching. FMRI data from the hippocampus were measured at the voxel level, and low-dimensional subspaces for two types of novelty and memorability were ...

A new neuroscience study from QMS shows dynamic, contextually aligned digital outdoor content significantly boosts audience ...

Innovative brain-wide mapping study shows that 'engrams,' the ensemble of neurons encoding a memory, is widely distributed including among regions not previously recognized. A new study by scientists ...

Dynamic mechanisms of engram maturation. During the allocation, engram allocation is primarily governed by enhancements in intrinsic neuronal excitability, driven primarily by increased ...

Long-term memory encoding gets a 20% boost in when brands align with real-time editorial content, according to a neuroscience ...

Memory is a continually unfolding process. Initial details of an experience take shape in memory; the brain’s representation of that information then changes over time. With subsequent reactivations, ...

Digital outdoor media company QMS released the results of its latest neuroscience study, revealing the impact of dynamic ...