Just over a week ago, European physicists announced they had measured the strength of gravity on the smallest scale ever. In a clever tabletop experiment, researchers at Leiden University in the ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...

This film demonstrates the measurement of the speed of light in both air and water using experimental setups. The first experiment involves measuring the time it takes for light to travel a known ...

The CMS and ATLAS experiments at the Large Hadron Collider joined forces to make the most precise measurement of the mass of the Higgs boson yet. On the dawn of the Large Hadron Collider restart, the ...

Last year, physicists cast doubt on our current understanding of the interplay between electrons and atomic nuclei, and are now upping the ante by proposing a solution to this so-called “hyperfine ...