Elementary economics tells us that a good decision is to maximize utility. Utility refers to how desirable a task or choice is for an individual. Maximizers are people who strive to get the very best ...

Research in decision-making has increasingly focused on the continuum between maximisation and satisficing. Maximisation is characterised by an exhaustive search for the optimum option, often ...

Economics is not very fashionable among startup founders, and with good reason – the field of study doesn’t always translate well into actionable, practical knowledge. Domain, technical, and marketing ...