A video of a Lucknow streetside vendor making a ‘Garam Matcha’ was shared on social media, which went viral in an instant.

A Lucknow street vendor's ‘garam matcha chai’, serve in kulhad, has gone viral, sparking mixed reactions online.

(The Conversation) – “Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News reported in July 2025. The powdered drink retains a ...

(NerdWallet) – Matcha — a green tea powder deeply rooted in Japanese tea ceremonies — has surged in U.S. popularity in recent years. Its vibrant green color has become a social media staple, flaunted ...

A matcha craze has led to soaring demand and prices, frustrating cafes and customers. Will the same happen to its 'cousin' hojicha? There has been a much-documented global shortage of matcha over the ...

Local establishments like Ceremony, Forevermore and Babychan are bringing the celebrated Japanese drink to Western palates ...

There are certain indicators of quality matcha, from the packaging to color, aroma, and taste. Read these expert tips to ...