"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Marketing is a critical business function for most for-profit and non-profit businesses. Marketing is a broad process that includes research, product design and development, promotion and customer ...

I’m reading an outstanding book on marketing, The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar, by Erik Huberman. What intrigues me about the book is that Huberman ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Marketing might be straightforward, but it's never simple. When selecting a mix of tactics, what works for one business won't work for the next (so, if anyone ever tries to sell you a "playbook," run ...