When times are tough and budget cuts are warranted, the marketing function can sometimes take one of the biggest hits. With a sizable discretionary budget, it can be a natural target for short-term ...

If you’re looking to grow your revenue, then focus on shoring up these five key pillars of a modern marketing function. The Fast Company Executive Board is a private, fee-based network of influential ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

The single most important driver of growth for emerging technology firms is having the right people in place. Even worse than having a mediocre technology is failing to hire the experts required to ...

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. In its landmark 2018 Pulse Survey of 220 Chief Marketing ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

Maybe you’ve realised your competitors are running marketing operations and feel you should too. Perhaps you’ve spotted an opportunity to gain a competitive advantage while others are resting on their ...

Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

For many brands, the past year has been a race to remain relevant and provide as seamless an experience as possible in the digital channels where consumers are increasingly spending their time—from ...

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their ...

This is (by far) the most common question I’ve received since starting as Fuel’s CMO, and for good reason. Your first marketer will have an outsized impact on team dynamics as well as the overall ...